Bashar Wali is a founder, a father, and a hotel fanatic. His vested interest in hospitality, culture, and design, is cut with curiosity of what’s possible, beyond the status quo. Bashar is always looking for that spark—that perfect symmetry of an idea and its physical manifestation—to make human experiences as we know them, better. As founder and CEO of This Assembly and Practice Hospitality, Bashar draws upon expertise honed over a 30-year career in hospitality. An expert in the lifestyle space, Bashar is known for pushing limits in his philosopher-meets-hotelier kind of way. Whether helming the TEDx stage or hosting a Global YPO event Bashar’s message is unwavering: service is what you deliver, hospitality is how you make people feel. Bashar has done every job in a hotel—from frying an egg to negotiating a deal—working for Starwood Hotels before leading acquisitions and development globally at Grand Heritage Hotels. Prior to launching This Assembly and Practice Hospitality, Bashar served as President/CEO of Provenance Hotels, where he remains a partner, for 15 years, growing the company from five to 15 hotels, 1,500 team members, and expanding the collection from the Pacific Northwest to an award-winning national brand, with annual revenue in excess of $150 million. When Bashar isn’t traveling to 50+ countries and 45+ states, he’s home in Portland, Oregon with his wife and kids, dreaming up the hotels of tomorrow.